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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Are NFTs the Future or a SCAM? My First Experiences Buying into Music NFT Projects

By NFTs, Web3 No Comments

This is the first part of a series on Web3 / NFTs for music artists. In this introductory blog, I explain why so many think that NFTs are a scam and cover the very basics of NFTs and the blockchain.

My hope is musicians will rethink this narrative and keep an open mind because there is a lot of good potential for the music industry as this Web3 space continues to develop. As someone new to this space, I share my experiences with buying into some NFT projects to see if they really are scams.
 

Within the past 3 years or so, there has been a lot of chatter around NFTs in headlines and various social spaces. On top of that, you also had the buzz words “metaverse” and “web3” constantly being tossed around.

With headlines of record breaking sales, NFTs gained a lot of attention in the music community. In 2021 alone, musician-related NFT projects generated over 86 million dollars in revenue according to research from Water & Music. About two-thirds (64%) of those NFT project sales came from independent artists while one-third (36%) came from major label artists.

Then you have artists like Snoop Dogg, Eminem and even Madonna making headlines for buying NFTs by the Bored Ape Yacht Club (BAYC), spending hundreds of thousands of dollars in the secondary market for what many confused outsiders perceive as “expensive JPEGs.” What is up with all this NFT hype? Read More

How To Find Music Blogs To Promote Your Music

By Music Marketing, Music Promotion No Comments

This is a guest post by Mackenzie Leighton from Groover.

As an independent musician, good media coverage is the key to growing your fanbase and establishing notoriety. It can be overwhelming to find music blogs to submit music to when there are endless options to choose from. Some artists may choose to work with public relations agents that do this work for them, while others prefer to get media coverage on their own. If you want to send your music to blogs with guaranteed feedback, check out Groover: a platform that connects artists directly with influencers in the music industry.

Here are the best strategies to find music blogs so that you can successfully pitch your music to the right people and get media coverage.
Read More

How NOT to Pitch to Music Industry People: Avoid These 10 Common Email Mistakes!

By Music Business No Comments

Have you ever tried pitching yourself or your music to someone in the music industry but rarely ever hear back?

Many of us are busy and yes, we get a lot of emails. At least for me, I actually read most of the emails I get from my website, but I only respond to maybe 5% of them. Why is that? Many artists are making the same common mistakes when it comes to email.

One of the most fundamental skills any emerging independent artist needs is to know how to communicate to music industry people professionally. So if you want to improve the chances of getting something you want, whether it’s pitching for a playlist, receiving coverage on a blog, performing at a venue, getting help with your career, you need to know the proper way to email someone.

Some of you may be thinking this sounds so basic, why dedicate a whole blog on this topic? Unfortunately, I still see a lot of these mistakes in my own inbox way too often so clearly this isn’t common sense. Read More

10 Ways to Enhance Your Music Marketing Around Song Lyrics

By Music Business, Music Marketing No Comments

Lyrics are powerful. You write and perform your songs. Fans memorize them and sing along. Sometimes, they’ll even tattoo their favorite lines on their body. As independent artists, you want to make sure you leverage the power of lyrics in every possible way in your business and marketing.

In earlier days of the Internet (in the late 1990s and early 2000s), searching for song lyrics was one of the top things people did online. I remember I would print out the lyrics to my favorite songs from sites, like AZ Lyrics, and sing/rap along so I could memorize them faster. The good news is making your lyrics accessible is so much easier now, compared to how it was a few decades ago.

In this blog, I will cover all things lyrics that independent artists should do for every release as well as things to consider for marketing your music. Read More