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Music Streaming

Spotify Playlist Guide

Spotify Playlist Guide: How to Improve Discoverability for Your Music

By Music Streaming, Playlists, Spotify No Comments

In this modern digital age, streaming has become the primary way for us to discover, listen, and share new music. For musicians, this accessibility has allowed their songs to be discovered by new potential fans from all over the world.

One of the ways to reach new fans is through Spotify playlists.

Spotify playlists can potentially put you in front of the right people who are more likely to be into your music and turn into proper fans.

As an independent artist, it’s important to understand how Spotify works and how its playlist system can bridge the gap between you and potential fans.

However, the climate for streaming platforms like Spotify is competitive, so just uploading your song will not be enough. Keep in mind that 20,000 to 40,000 new songs are added to Spotify each day!

In this blog, I will go over the different types of Spotify playlists as a discovery tool to help you get more exposure for your music. Read More

How to Improve Your Song’s Performance in Spotify’s Algorithmic Playlists

By Music Streaming, Playlists, Spotify No Comments

Want your music to show up more on Spotify’s Discovery Weekly and Release Radar to get discovered by new potential fans?

Discover Weekly playlists have been streamed for over 2.3 billion hours between July 2015 and June 25, 2020. It can be a powerful tool to get more exposure for your songs within the Spotify ecosystem.

Spotify’s goal is to make the best song recommendations for their users based on individual listening behaviors, habits and music preferences. They use several metrics to evaluate what songs get included in their algorithmic playlists for a particular listener. No one knows for sure what all the metrics are since Spotify doesn’t share that information publicly.

However, there’s strong reason to believe saves are a strong signal for Spotify. Generally, a lot of emphasis is on getting more streams, but that’s only part of it.

In this blog, I will break down what the save-to-listener rate is and other key factors you need to know about. Working on these metrics will improve your chances of getting on Spotify’s algorithmic playlists and get more exposure for your music.
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What’s the Best Music Distribution Service To Release Your Music – CD Baby, TuneCore or DistroKid?

By Music Business, Music Distribution, Music Streaming 2 Comments

Looking to get your songs in places like Apple Music, Spotify, Google Play and Amazon Music? You should, because as of 2019, music streaming now makes up 80 percent of the U.S. music industry’s revenue. Globally, it’s as high as 47%.

The good news is, getting your music into digital music stores and streaming services as an independent artist couldn’t be any easier. Finding the right company that makes sense for you can be a challenge. There are a bunch of music distribution companies you can go with to make your music accessible all around the world, but there are pros and cons with each of them. Read More

How to Submit Your Song for Spotify Playlist Consideration

By Music Streaming, Spotify, Strategy 2 Comments

Looking for free exposure for your music? Getting on a Spotify editorial playlist could be a good way to get one of your songs out to a new audience. Editorial playlists are curated by Spotify’s team.

In late 2018, Spotify has allowed artists the ability to submit a song to be considered in their editorial playlists. It’s completely free! Although there are no guarantees you’ll get added, there’s no harm in trying. Read More

Choosing the Independent Music Business Model That Works For You

By Music Business, Music Distribution, Music Streaming, Strategy One Comment

Last updated on 7/26/20

The music industry can be overwhelming. Just like running your own business (because that’s what it is!), there are a lot of things to think when it comes to managing your enterprise. When you’re working solo and can’t afford to build a team yet, it helps to have a solid overview or plan on how you should go about making a living from your music.

As an independent artist, you have 4 general business models you can adopt to mold and build your music career around. These aren’t “official” models, but it should provide some clarity about which approach is best for you.

Although I will talk about them distinctly in their purest form, their characteristics aren’t mutually exclusive. This means you can technically incorporate different aspects of all four models at once. Certain characteristics will overlap so there’s not a black and white distinction between each model. In time, more business models for music will certainly emerge as the industry and technology are constantly evolving. Read More

More Spotify Followers

How to Get More Spotify Followers (Tips for Musicians)

By Music Streaming, Social Media, Spotify 3 Comments

Looking for more Spotify followers? As of 2018, Spotify is the top music streaming subscription platform right now worldwide with over 207 million active users (96 million are paying subscribers). As Spotify continues to grow and offer new tools to help you succeed as an independent artist, it makes sense to devote time and effort to increase your number of followers on this platform.

One of the biggest benefits of having Spotify followers is that fans receive email notifications when you put new music on Spotify or announce new shows (if you use Songkick.com). Your songs also show up in their Release Radar playlist and possibly other algorithmic playlists from Spotify. Read More

Streaming spells doom

Does the Rise in Music Streaming Services Spell Doom for Independent Artists?

By Music Distribution, Music Streaming, Spotify No Comments

In the past few years, there have been a number of big name artists who have spoken out against music streaming services for not fairly compensating musicians. One of them was Taylor Swift. Here’s what she had to say about why she didn’t want her songs available on Apple Music:

I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music,” she told Yahoo. “And I just don’t agree with perpetuating the perception that music has no value and should be free.

Likewise, Aloe Blacc stated that “…a system that allows digital streaming services to enjoy enormous profits while music creators struggle is imbalanced and broken.”

Even though these artists are clearly more popular than your average musician, the question is what does it really mean for smaller, independent artists? Read More