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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Mar 07
Love2
Marketing for musicians

Simplifying the Concept of Marketing for Musicians

By Marketing Basics No Comments

Are you unclear about what marketing is and why you need it for your music?

Marketing, just like branding, is a fundamental component of business, so it’s vital that indie musicians do not dismiss marketing as something only big businesses or major artists need.

If you want to make a living as an artist or musician, you need to treat your music like a business. As with any type of business, you need to have a product or service to sell and customers to buy it. In this case, the product or service is your music, and marketing comes into play to help you find the right customers to buy your product. Read More

Feb 21
Love4
Chance the Rapper

Stop Thinking Transactionally: 7 Reasons Musicians Need to Adopt a Branding Mindset

By Branding, Strategy No Comments

Photo Credit: Rob Loud

The music industry is not the same as it was 20 years ago. You no longer need to be signed by a record label to actually have a legitimate career in music. Now, it is much easier to be an independent musician, but at the same time, growing a fan base and making a decent living from music is a challenge.

One of the problems in an evolving music economy is that selling records has become an unsustainable source of income for music artists. Buying music is becoming a thing of the past… at least as a form of music discovery. This romanticized idea of musicians selling music as a product is, strangely, fading. Read More

Feb 07
Love6
Rebecca Black Friday

Going Viral: 6 Research Based-Principles to Increase Music Exposure

By Going Viral, Strategy No Comments

“Compelling content hinges on one key detail: its sharability. It’s not enough to have a Facebook page or tweet every once in a while. Facebook and Twitter are technologies, not strategies in and of themselves. You have to understand why people share some things rather than others in order to use social media to your advantage.” – Jonah Berger

Have you ever wondered why certain artists or songs go viral and achieve a cult-like following? What separates them from the millions of other songs and video uploads flooding the internet? Just imagine what the dramatic increase in exposure could do for your music career.

If you’ve ever questioned why certain content spreads faster than others, this blog will offer insights to answer the questions of why we love to share and how to get more people to talk about your music. Read More

Jan 24
Love3
Give away free music

Should Musicians Give Away Their Music for Free?

By Music Business, Music Distribution, Strategy 6 Comments

Musicians and artists always want more exposure and fans. After all, that’s what you need to build a fan base that will help financially sustain your career in music.

One of the fundamental ways of getting more exposure is making your music easily accessible in the right places. The more people who hear your music, the quicker they can decide if they like it, and hopefully, convert into a fan down the road. Also, it makes it easier for fans to tell their friends about your music through word of mouth.

The biggest barrier to this process is poor marketing and limiting access to your music, which usually happens if people have to pay to discover your music or you only provide snippets of songs. Read More