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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Instagram Stories or Snapchat

Which is better for Indie Artists, Instagram Stories or Snapchat?

By Instagram, Snapchat, Social Media No Comments

First things first, I hate Instagram Stories. (Just kidding… sort of!) The day it went live, I did a little rant on both platforms to boycott the feature. The purist in me believed that each social media platform should have its own unique special thing. That’s not how it works in the real world, unfortunately. Romanticism aside, this is what big businesses do and the social media landscape is no exception. It’s not the first time a platform is copying a competitor’s feature and it won’t be the last. The allure of having content disappear after 24 hours is a powerful feature for engagement so you can’t hate Instagram for straight up biting Snapchat. Read More

Don't Buy Fake Fans

4 Reasons Why Not to Buy Fake Fans and How to Spot them

By Facebook, Instagram, Social Media, Twitter 2 Comments

What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity-driven, popularity contest of a society.

As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.

Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More

Branding Myths

6 Common Branding Myths That May Be Holding Musicians Back

By Branding No Comments

Have you ever felt that you’re not getting the exposure you had hoped for as a music artist? You’re not alone. In a highly competitive and over-saturated industry, tons of indie artists struggle to stand out of the crowd and get people’s attention long enough to build a loyal following. Even well-established indie artists need to constantly put themselves out there to stay relevant.

To stand a fighting chance to make it as an indie artist, you need to step up your branding and marketing game. Unfortunately, not all artists have backgrounds in business or marketing so it’s common to overlook the importance of branding. Read More

Free Essential Tools for Artists

FREE Essential Marketing Tools for New Independent Artists Getting Started

By Analytics, Email, Marketing Basics, Social Media, Websites No Comments

Page last updated on 5/16/2020

Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?

One thing you need is a solid online foundation that serves as a central location for people to learn more about you and your music. This should be your website. It is your own personal online space you have full control over to tell your story and narrative the way you want.

Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More