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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Going Viral: Did Lil Nas X Hack the Secret Code to Virality? The 6 Keys to His Success

By Going Viral, Strategy No Comments

It seems like every year, there’s a story of some young artist who blows up because of a song going viral. This year, it is the college dropout, turned rapper Lil Nas X (Montero Lamar Hill), who took over the world with a country trap song called “Old Town Road” at the age of 19.

As of this writing, the remix of the song has been streamed 400+ million times on Spotify alone and has stayed on Billboard’s Top 100 for 17 weeks straight. This officially beats the Billboard record for the longest a song has been at number 1.

The Atlanta artist ended up signing a record deal with Columbia Records and has released an EP so far through the label. He has become a music star, posting photos on his Instagram hanging out with the biggest names in music and culture.

He also claimed to have intentionally created “Old Town Road” so that it would go viral. Did this rapper, who only started rapping since May 2018, in fact, figure out the secret to going viral? Read More

Music royalty basics

Music Royalties Simplified: An Income Source All Musicians Need to Know

By Music Business, Music Distribution 3 Comments

Understanding music royalties can be confusing, but very necessary for musicians who are new to the music business. I know I’m not the only one who struggled with this topic, so my goal was to put this together to help break it all down. I wanted to make it simple so that anyone who has no idea about the music business can easily understand… hopefully.

I’m by no means an expert, but this is more of an overview behind royalties through music publishing and master recordings as well as how to collect them. Read More

Music Copyright Basics

Music Copyright Basics: Do Musicians Really Need to Copyright Their Songs?

By Music Business No Comments

When we start to get into laws and legality of things, that’s when it starts to get really tricky and complicated. It’s no different in the music business, so it’s important to at least understand the basics.

If you’re a newer musician, you need to know copyright laws for:

  • Protecting your music against infringement and plagiarism
  • Receiving royalties you are legally entitled to when your music is used
  • Not infringing or breaking the law in regards to other people’s music or intellectual property

Even if you’re not a new musician, you should be familiar with these music copyright fundamentals to save yourself from any potential headaches in the future.
Read More

Why people aren't following you on Instagram

Instagram for Musicians: 10 Reasons Why People Aren’t Following You

By Instagram, Social Media No Comments

Having a strong Instagram presence, in my opinion, is very important for musicians. Despite being a visual platform, Instagram has all the functions, features, attention and even audience for music artists. The fact is, Instagram users spend more money on music, while also devoting more time listening to and supporting in general.

According to a Nielsen study commissioned by Instagram from 2016:

  • IG users spend 30% more time listening to music on a weekly basis in comparison to the general U.S. population, and they’re more likely to be listening to pop, hip-hop/rap and R&B.
  • Instagram users are 42% more likely to spend money on music during the year, in comparison to the general population’s annual music spending habits.
  • 90% of Instagram Users Stream Music, compared to 76% of the general population.

While it’s easy to get caught up in wanting more followers, I think it’s worth pointing out that there may be reasons why people may not follow you in the first place. Read More