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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Apr 28
Love4

How to Market Your Music With Little to No Budget (Resource for New Artists)

By Music Marketing, Music Promotion No Comments

As you can imagine, this is a very popular question I get from aspiring and emerging artists. It always revolves around marketing music without a budget.

“How do I start a career with no money?”

“How do I market my music with little to no budget”

“How do I promote my songs if I’m broke?”

For so long, I’ve avoided answering this question directly because I didn’t want to support this idea that you can build a sustainable music career by depending on free or cheap options. But then I realized that I’ve indirectly answered this question throughout multiple blogs so I decided to put it all together in one resource.

In this blog, I will cover budget-friendly ways to tackle the different areas of music marketing. It’s important to understand that marketing encompasses more than just music promotion to reach new potential fans. It also involves other things like how to maintain relationships with your current fans, accessing data to make better business decisions and having products to sell them. Read More

Mar 30
Love2

Does Spotify and Apple Music Owe You Money? What Songwriters Need to Know About the MLC

By Music Business, Music Streaming, Spotify No Comments

As a musician, the last thing you want to do is leave money on the table. So what can you do to make sure you’re getting all the money you’re owed from your music?

Many musicians may not realize this, but there’s a lot of music royalties floating out there waiting to be claimed by their rightful owners. Over 424 million dollars in mechanical royalties generated from digital service providers (DSPs) were left unclaimed due to the lack of data or having the incorrect information to match and pay out the rightful copyright owners.

Thankfully for artists, the Mechanical Licensing Collective (MLC) officially launched in January of 2021 to help address this issue. How does the MLC help exactly? Read More

Feb 28
Love6

How to NOT Get Scammed with “Music Promotion” Services

By Music Business, Music Promotion 3 Comments

Navigating the music business can be very tricky, especially for newer musicians. It’s hard to know who to trust when there are many people looking to exploit and take advantage of impressionable artists who will try anything to make it in this business.

The music business, like other entertainment industries, is filled with scammers. It is such a lucrative career path that many have set up operations to take advantage of these artists to make money. The area you’ll most likely encounter scammers in the music industry is in music promotion. After all, one of the biggest struggles artists have is getting their music heard and gaining exposure to build a fanbase.

There are a lot of music promotion companies out there, but not all will serve your best interests. This blog will help you make better decisions when looking for ways to promote your music while avoiding potential scams. It’s already challenging for musicians not making enough money from music so the last thing you want to do is spend on something that doesn’t work. Read More

Jan 31
Love3

Twitch for Music Artists: How to Make Money on Twitch (eBook Preview)

By Livestreaming, Twitch No Comments

This is a preview of my new eBook “Twitch Starter Guide for Music Artists.” I’m sharing the first few introductory chapters that provide more of an overview of Twitch and how to make money on the platform as it pertains to musicians. For detailed guidance and instructions on how to start your Twitch channel, grow your audience and enhance your livestream experiences, you can purchase my full eBook here. I have a special introductory offer for the 1st edition so save time and money by getting a copy today. Read More