This is part 1 of 3 about merch.
In our music streaming world, it has become much harder for independent artists to sustain a career in the music industry. Selling CDs was a large income stream that has basically vanished. It’s safe to say now that selling merch is basically a necessity now to make it as an artist on top of doing shows and tours.
Often times, the problem with merch is you need money to make money. Since the money to fund merch will most likely come out of your own pocket, you can’t afford to make items that people won’t buy.
Before you go and print a bunch of shirts with your face on it, it’s important to take a step back to evaluate your brand, what you represent and what characteristics define you as an artist. Read More