Looking for free exposure for your music? Getting on a Spotify editorial playlist could be a good way to get one of your songs out to a new audience. Editorial playlists are curated by Spotify’s team.
In late 2018, Spotify has allowed artists the ability to submit a song to be considered in their editorial playlists. It’s completely free! Although there are no guarantees you’ll get added, there’s no harm in trying.
If you prefer to watch a video, I created a full walk-through where I go through the process from the beginning of uploading a song to your distributor to being accepted onto a playlist.
You can watch that to see the process visually or just follow the directions below.
The first thing is you need a Spotify for Artist account and claim your artist profile.
If you’ve released music before on Spotify through a music aggregator / distributor (like DistroKid, CD Baby or TuneCore) but haven’t claimed your artist profile yet, here’s how:
Step 1: Upload Your Music
You need to upload your new song(s) to your label or music distributor (CDBaby, TuneCore, DistroKid) and make sure Spotify is selected as an outlet. Once you’ve received an email or notification that Spotify has received your music in their system and is scheduled for release, then you can proceed to the next step.
You have to have something new that is unreleased. You can’t submit a song that is already released and live.
You need to submit the song to be considered at least 7 days in advance of the release date. I would do at least 10 days because it can take a several days for Spotify to get your new music into their system from the distributor. However, I would give yourself 2 – 4 weeks before the planned release date to upload your music to your distributor.
Step 2: Log into ‘Spotify for Artist’ account
Log in to your Spotify for Artist account on Desktop. You can only do this on desktop and not the Spotify for Artist app.
From the Home screen, go to the ‘Music’ tab and select ‘Upcoming’. Your songs should be listed here. It can take several days before it shows up. For one release, it took us about 2 days to get an email from Spotify that it was ready to go out on release day. On another release, it took about a week.
Step 3: Select a Song to Submit
From the home screen or the ‘Upcoming’ tab in Music, choose a song and click ‘Submit a Song.’
- You are only allowed to select one song per artist profile to be considered in each release. So if you are releasing a 6 track EP, you can only choose 1 song.
- If you have multiple releases scheduled, you have to wait one of the songs you submitted goes live first before you can submit the other song.
- So if you want to maximize your chances, you’ll want to release singles but make sure to schedule the releases far apart enough so you have enough time to submit. 2 weeks between scheduled releases should work.
- You also have to be the main artist so you can’t select a song you’re featured in.
- Spotify editors have the right to choose a different song from your release then the one you submit. Assuming you’re releasing an EP or album, they may choose another song that they feel fits better creatively for a playlist.
Step 4: Fill Out Song Details
Fill out all the details as completely as you can. This increases your chances of being selected. For your convenience, I included all of the questions so you can see them ahead of time and prepare. Keep in mind, the questions could change, but I’ll do my best to make sure it’s up to date.
Questions for Spotify Playlist Submission
1) What is the song’s main genre?
African Regional Genres, Ambient, Asian & Middle Eastern Regional Genres, Audiobooks & Spoken Word, Blues, Classical, Country, Dance/Electronic, European Regional Genres, Folk, Hip-Hop, Indie, Inspirational, Jazz, Latin American Genres, Metal, North American Regional Genres, Pop, Punk, R&B/Soul, Reggae, Rock, Sounds & Non-music
2) Choose up to 3 Sub-genres.
Depending on what the main genre of the song is, Spotify will give you a list of sub-genres based on that main genre. For the complete list of genres with their sub-genres, see the bottom of the blog.
3) Choose up to 2 Music Cultures.
– African, Arabic, Asian, Buddhist, Caribbean, Celtic, Christian, Hindu, Indigenous, Islamic, Judaic, Latin, Sikh, South Asian, None of these
4) Choose up to 2 moods.
– Chill, Energetic, Happy, Fierce, Meditative, Romantic, Sad, Sexy, None of These
5) Choose up to 2 song styles.
– Acoustic, Ballad, Beats, Christmas, Experimental, Holiday, Traditional, None of these
6) What languages are the lyrics in?
7) Is this a cover?
8) Is it a remix?
9) Is it an instrumental?
10) How was it recorded?
– Live or Studio
11) What instruments are on this song?
– Accordion, Acoustic Guitar, Banjo, Bass Guitar, Buzuq, Cello, Clarinet, Djembe, Drum Kit, Electric Guitar, Erhu, Flute, Harmonica, Harp, Kora, Mandolin, Mbira, Oboe, Organ, Oud, Pedal Steel Guitar, Piano, Samples, Sanxian, Sarod, Saxophone, Sitar, Steel Drum, Synthesizer, Tabla, Trombone, Trumpet, Ukulele, Violin, Xylophone
12) What city do you most identify with? This could be your hometown, where you started making music, or where you feel the strongest cultural connection.
13) Describe your song for us. The story behind the song, what inspired it, your plans for promoting, etc. (500 character limit)
Step 5: Submit the Song
If everything looks good, hit ‘submit.’ You can always go back and make edits if you need. Not sure if it affects the process, so I wouldn’t do it too much, just in case.
If you change your mind, you can delete your submission and select another song.
If you have been added, you’ll get an email letting you know you’ve been selected, the playlist your song is on and how many followers are on the playlist. An artist I work with got the email 5 days after the song was released, which was on a Monday. Spotify let us know it was added on Saturday morning. I imagine it will vary by artist.
If you didn’t get added this time, don’t give up. You can keep doing this for each new release.
You’ve Been Selected, What Next?
Congrats! The next thing you want to do is to maximize this opportunity. There’s no set time that you’ll be on the playlist, so make the most out of it while you are on it. According to Spotify, how long you stay on the playlist depends on how it resonates with listeners, meaning based on their data and analytics.
Once your song has been selected for an editorial playlist, you can’t remove yourself from it or request a different playlist.
Here’s what you should do:
- Share the playlist and let people know you’ve been added to a Spotify Editorial Playlist.
- Build on the momentum by letting people know to listen to the song, share it, save it and even add the song to their playlists. These are important signals that Spotify monitors to determine how well a song is engaging with listeners on the playlist. Who knows, if it does well, they may decide to add it to other editorial playlists.
- Keep releasing music. Chances are you’re going to get some new people who will like your song and possibly follow you on Spotify.
That is how you submit your song to be considered for a Spotify editorial playlist. As you can see, it’s a fairly simple and straightforward process. If you want to see a video walk-through, you can watch this.
Lastly, it’s important to keep expectations in check. Although it’s great to be added, it’s most likely not going to make you the next Lil Nas X or Post Malone. However, it will give you more exposure to people who would never have come across your music.
I know a relatively new artist who had 3 of his singles added to Spotify’s editorial playlists in a row. He now has over 60k listeners a month, with his top song receiving 149k streams because of this. For the average independent artist, getting 1,000 streams on a song is not easy. I’m sure there have been more crazier stories of what being added to an editorial playlist could do to one’s career, but it’s still impressive.
Spotify Genres and Sub-genres
Up to date as of August 2019
African Regional Genres
Afrikaans, Afrobeat, Afropop, Bikutsi, Coupé Décalé, Digital Maskandi, Kizomba, Kuduro, Mahraganat, M’balax, Maloya, N’dombolo, Raï, Rumba (Congolese), Shaaby, Sharqi, Soukouss
Asian & Middle Eastern Regional Genres
Bhangra, Bolero (Vietnamese), Bollywood, Carnatic Classical, Chutney, Dabke, Devotional, Enka, Filmi, Ghazal, Hindustani Classical, Indian Fusion, Indian Indie, Mediterranean, Mizrahit, Mor Lum, Qawwali, Sharqi, Songs for Life, Thai Country
Audiobooks & Spoken Word
Audio Plays, Comedy, Fiction, Nonfiction, Poetry, Spoken Word
Blues Rock, Chicago Blues, Delta Blues, Folk Blues, Gospel Blues, Jazz Blues, Hill Country Blues
Baroque, Carnatic Classical, Choral, Classical, Contemporary, Crossover, Hindustani Classical, Medieval, Renaissance, Romantic, String Orchestra, Symphony Orchestra
Alt-Country, Bluegrass, Country Pop, Country Rock, Outlaw Country, Southern Rock, Texas Country, Traditional Country
Afro House, Bass, Dance Pop, Deep House, Disco House, Downtempo, Drum & Bass, Dubstep, EDM, Electro Shaabi, Gqom, Hardcore/Raw, Hardstyle, House, IDM, K-Pop, Kwaito,
Melodic/Future Bass, Minimal, Nu Disco, Progressive House, Psy-Trance, Shamstep, Shuffle, Soul House, Synthwave/Retrowave, Tech House, Techno, Trance, Trap, Tropical House, UK Garage
European Regional Genres
Chanson Française, Coupé Décalé, Dansband, Disco Polo, Flamenco, Maloya, Neomelodico Napoletano, Schlager, Mizrahit, Pop Française, Irish Traditional, Schweizer Mundart, Variété Urbaine
Alt-Country, Ambient Folk, Americana, Bluegrass, Blues Rock, Folk Pop, Folk Punk, Folk Rock, Honky Tonk Revival, Indie Folk, Maskandi, New Acoustic, Retro Rock, Rockabilly, Roots Rock, Singer-Songwriter, Traditional Folk
Alternative Hip-Hop, Cloud Rap, Digital Maskandi, Grime, Motswako, Pop Urbaine, Southern Rap, Trap
Alt-Pop, Alternative, Alternative R&B, Garage Rock, Indie Dance, Indie Folk, Indie Pop, Indie Punk, Indie Rock, Lofi Pop, Lofi Rock, Psychedelic
Contemporary Christian, Faith, Gospel, Hymns, Liturgical, Positive Country, Southern Gospel, Traditional Gospel, Worship
Acid Jazz, Afro-Cuban Jazz, Bebop, Big Band, Cool Jazz, Free Jazz, Hard Bop, Jazz Blues, Jazz Fusion, Post Bop, Smooth Jazz
Latin American Genres
Arrocha, Axé, Bachata, Banda, Bolero (Latin), Bossa Nova, Brazilian Funk, Champeta, Corrido, Cumbia, Dancehall, Dub, Folclor Andino, Folclor Llanero, Folclor Pacifico, Forró, Mariachi, Merengue, Música Popular Brasileira, Norteño, Pagode, Reggaeton, Roots Reggae, Salsa, Salsa Choke, Samba, Sertanejo, Sierreño, Soca, Sones, Tejano, Trap (Latin), Vallenato, Zouk
Alternative Metal, Black Metal, Death Metal, Deathcore,Djent, Folk Metal, Heavy Metal, Metalcore, Nu-Metal, Progressive Metal, Stoner Metal, Symphonic Metal, Thrash Metal
North American Regional Genres
Americana, Appalachian, Bluegrass, Cajun, Folklore Québécois, Native American Roots, Pow Wow, Zydeco
Afrikaans, Afrobeat, Alt-Pop, Contemporary Pop, Country Pop, Dance Pop, Folk Pop, K-Pop,
Lofi Pop, Maskandi, Mediterranean, Pop Rock, Singer-Songwriter
Celtic Punk, Emo, Hardcore, Horror Punk, Indie Punk, Pop Punk, Post-Punk, Psychobilly, Folk Punk, Ska, Skate Punk
Afro Soul, Alternative R&B, Funk
Dancehall, Dub, Roots Reggae, Soca
Alt-Pop, Alternative Rock, Blues Rock, Country Rock, Folk Rock, Garage Rock, Hard Rock, Indie Rock, Jam Band, Lofi Rock, Pop Rock, Psychedelic, Rockabilly, Roots Rock, Singer-Songwriter, Southern Rock, Stoner Rock
Sounds & Non-music
Nature Noise, Ambient Noise, Binaural Beats, ASMR